Privacy policy

PROTECTION OF YOUR PERSONAL DATA

ARTICLE 1 – IDENTITY OF THE DATA CONTROLLER AND DEFINITIONS

The company SEOMY TECHNOLOGY SAS, whose registered office is located at 60 rue François 1er 75008 - Paris, France, registered with the Trade and Companies Register of Paris under number 993 396 613, acts as data controller within the meaning of Regulation (EU) 2016/679 of 27 April 2016 (GDPR).

For the purposes of this policy, the term “User” refers to any person accessing the website www.ami-amour.fr, whether a mere visitor, customer or prospective customer. The term “you” is used to refer to the User.

For any questions relating to this policy, you can contact Ami-Amour at the following address: contact@ami-amour.fr.

ARTICLE 2 – PERSONAL DATA COLLECTED

In connection with the use of the website and the services offered, Ami-Amour may collect the following personal data:

identification data: surname, first name;
contact data: postal address, email address, telephone number;
order data: products ordered, purchase history, delivery and billing information;
customer relationship data: correspondence, requests, complaints;
personalisation photos, images and text: files that you upload or enter on the website in order to personalise a product (photos, first names, messages, dates), as well as the production files derived from them;
technical data: IP address, device type, browser, pages viewed, connection data;
waiting list registration data: contact details used to notify you when a product becomes available.

This data is collected directly from you when you browse the website, create an account, place an order, sign up to a waiting list or interact in any way with Ami-Amour.

ARTICLE 3 – PURPOSES OF PROCESSING AND LEGAL BASES

Personal data is collected and processed for the following purposes:

management of orders, payments and delivery
Legal basis: performance of the contract;
management of the customer relationship, after-sales service and complaints
Legal basis: performance of the contract and legitimate interest;
management of user accounts
Legal basis: performance of the contract;
management of waiting list registrations and sending of availability notifications
Legal basis: legitimate interest, or consent where required by the applicable regulations;
sending of commercial communications (email, SMS, notifications)
Legal basis: consent, or legitimate interest where permitted by the applicable regulations (in particular for similar products or services);
improvement of the website, statistical analysis and audience measurement
Legal basis: legitimate interest and, where required, consent (non-essential cookies);
compliance with legal and regulatory obligations (invoicing, accounting, fraud prevention)
Legal basis: legal obligation.

ARTICLE 3 BIS – PERSONALISATION PHOTOS AND CONTENT

1. Nature of the processing. When you order a personalised product, you send us one or more photos, images or texts (the “Personalisation Content”). This Content may contain personal data relating to you or to third parties (faces, first names, dates, life events).

2. Legal basis and purposes. Personalisation Content is processed on the basis of the performance of the contract (Article 6.1.b of the GDPR), for the following purposes only:

manufacturing the personalised product ordered (preparation of the print or engraving file, quality control);
after-sales service: handling complaints, remanufacturing or replacing the product in the event of a defect;
providing proof of the proper performance of the order in the event of a dispute.

Your Personalisation Content is never used for advertising, direct marketing or algorithm-training purposes, and is never published, unless you give us your express, written and separate authorisation.

3. Retention period. Personalisation Content is kept for as long as necessary to produce and deliver your order, and then for six (6) months from delivery, so that we can handle a complaint or remanufacture the product in the event of a defect. At the end of this period, it is deleted from our systems and we ask our processors to delete it. After this period, remanufacturing will require you to provide us with your photo again. Order data (excluding photos) remains archived in accordance with Article 6 of this policy.

4. Recipients and processors. Personalisation Content is accessible only:

to our personalisation service provider TailorKit, published by Ecomate, which handles the upload, preview and temporary hosting of the files;
to our e-commerce platform Shopify;
to our partner manufacturing workshops, located in particular in the Netherlands (personalised phone cases) or in China (other personalised products), which receive only the file needed to produce the product ordered.

5. Transfers outside the European Union. Personalised phone cases are manufactured in the Netherlands, within the European Union: their manufacture does not involve any transfer of your Personalisation Content outside the European Union. The manufacture of other personalised products may require your Personalisation Content to be sent to a workshop located outside the European Union (in particular in China). This transfer is necessary for the performance of the contract concluded between you and AMI-AMOUR, in accordance with Article 49.1.b of the GDPR: without this transmission, the product you have ordered cannot be manufactured. Only the file strictly necessary for production is transmitted; it is not accompanied by your full contact details beyond what is necessary for shipping. Where possible, AMI-AMOUR also puts appropriate contractual safeguards in place for these transfers.

6. Photos depicting third parties. If the Content you send us depicts people other than yourself (family, friends, children), you are solely responsible for having obtained their prior consent (and, in the case of minors, that of their legal representatives), in accordance with image rights (Article 9 of the French Civil Code) and the GDPR. By sending us this Content, you warrant that you have obtained these authorisations. Any person depicted in any Content may exercise their rights under the conditions set out in Article 9 of this policy.

7. Your rights. With regard to your Personalisation Content, you have the rights of access, rectification, erasure, restriction and objection described in Article 9 of this policy (contact: contact@ami-amour.fr). Please note: deleting Content before the product has been manufactured may make it impossible to fulfil your order; we will inform you if this is the case.

ARTICLE 4 – RECIPIENTS OF THE DATA

The personal data collected is intended for the internal departments of Ami-Amour.

It may be passed on to the following categories of recipients, strictly within the scope of the purposes described above:

technical service providers (hosting, maintenance, e-commerce platform);
payment service providers;
logistics providers and carriers;
marketing and communication providers (agencies, advertising tools, emailing, SMS, campaign management and social media);
statistical analysis and audience measurement providers.

These providers act as processors within the meaning of the GDPR and are contractually required to guarantee the confidentiality and security of the data.

Ami-Amour does not sell or transfer personal data to third parties for direct marketing purposes.

ARTICLE 5 – TRANSFERS OF DATA OUTSIDE THE EUROPEAN UNION

Some data may be transferred outside the European Union:

to our international technical service providers (hosting, e-commerce platform, personalisation tool): these transfers are governed by the standard contractual clauses adopted by the European Commission or by any other mechanism under Article 46 of the GDPR providing an adequate level of protection;
to our manufacturing workshops located outside the EU (in particular in China, for personalised products other than phone cases), for personalisation files and shipping data only: these transfers are necessary for the performance of the contract concluded with you (Article 49.1.b of the GDPR) and are supplemented, where possible, by appropriate contractual safeguards.

Personalised phone cases, for their part, are manufactured in the Netherlands, within the European Union: their manufacture does not involve any transfer of data outside the EU.

An up-to-date list of the processors concerned can be obtained on request from contact@ami-amour.fr.

ARTICLE 6 – DATA RETENTION PERIODS

Personal data is kept for no longer than is strictly necessary for the purposes pursued, and in particular:

customer data: for the duration of the contractual relationship, then archived in accordance with legal obligations, in particular accounting and tax obligations (up to 10 years);
personalisation photos and content: for the production and delivery period, then for six (6) months from delivery (see Article 3 BIS);
data used for direct marketing purposes: for a maximum of three (3) years from the last contact initiated by the User;
waiting list data: for as long as necessary to manage the request and, in any event, for no longer than three (3) years from the last contact;
technical and browsing data: for the periods set out in the cookie management policy.

ARTICLE 7 – DATA SECURITY

Ami-Amour implements appropriate technical and organisational measures to guarantee the security, integrity and confidentiality of personal data, in particular to prevent its loss, alteration or access by unauthorised third parties.

ARTICLE 8 – BANKING DATA AND PAYMENT SECURITY

Payments made on the website are processed by secure payment service providers.

Banking data (card number, payment identifiers, etc.) is collected and processed directly by these providers, in accordance with their own terms and privacy policies.

This data is at no time accessible to Ami-Amour's teams, and Ami-Amour neither collects it directly nor stores it.

ARTICLE 9 – RIGHTS OF DATA SUBJECTS

In accordance with the applicable regulations, you have the following rights:

the right of access to your data;
the right to rectification;
the right to erasure;
the right to restriction of processing;
the right to object;
the right to data portability.

You can exercise these rights by contacting Ami-Amour at the following address: contact@ami-amour.fr.

A response will be provided to you within the time limits laid down by the applicable regulations.

If you encounter any difficulty, you may lodge a complaint with the French data protection authority, the Commission Nationale de l’Informatique et des Libertés (CNIL), at www.cnil.fr.

ARTICLE 10 – COOKIES AND TRACKERS

The website ami-amour.fr uses cookies and other trackers in accordance with the applicable regulations.

These cookies may serve the following purposes:

the technical operation of the website (legal basis: legitimate interest);
audience measurement (legal basis: consent where required);
personalisation of content and advertising (legal basis: consent).

On your first visit, a mechanism allows you to accept, refuse or configure the use of cookies.

You can change your preferences at any time in accordance with the arrangements set out in the cookie management policy available on the website.

ARTICLE 11 – WAITING LISTS AND COMMUNICATIONS

When you sign up to a waiting list, Ami-Amour collects your contact details in order to inform you when a product becomes available.

Signing up to a waiting list does not constitute a commitment to purchase.

The data collected in this context is used to manage the request and to send information relating to the product concerned.

Where required by the applicable regulations, your consent is obtained for any subsequent separate commercial communication.

ARTICLE 12 – CHANGES TO THE PRIVACY POLICY

This privacy policy may be amended at any time to reflect legal, regulatory or technical developments.

The applicable version is the version published on the website on the date it is consulted.